For Service Based Business Owners
What's Stopping Your Website From Winning You Clients?
Paste your home page URL below. I'll analyse it against nine proven criteria and show you exactly what's holding you back.
For best results, paste your homepage URL.
Fetching your website...
Real words.real results.
Proof From The People Building Real Things.
"Absolute Professional, Incredibly Knowledgeable, Highly Recommend"
I highly recommend Matthew J. Watts for anyone looking for an outstanding HighLevel software coach and an expert podcast editor. His deep knowledge of GoHighLevel is second to none, making complex automations and CRM strategies feel simple and effective. Whether you're just getting started or looking to optimise your setup, Matthew has the skills and insight to take your business to the next level.
An absolute professional, incredibly knowledgeable, and always willing to go the extra mile, I highly recommend him.
Richard Woods
Founder & Business Coach, Million Dollar Sprint
"Took All The Pain Away"
"Matthew took away the pain of buidling a website and getting all the right funnels and buttons working with ease.
He worked with a patient approach determined to make it all easy for someone like me whose expertise is not SEO systems and funnels, it's coaching and training and not an gohigh expert. I am hoping to continue working with him as and when I need help.
Above all Matthew really understands small businesses and how each is unique and listens to what you need and helps you bring your 'business image' to life 'virtually' as you want it."
Fiona Chapman
Author, Coach & Hypnotherapy Specialist
"Strategic Insight & Calm Execution"
"I had the pleasure of working with Matthew J. Watts and was consistently impressed by the depth of his expertise, the quality of his questions, and the clarity he brings to complex systems.
Matthew has an exceptional ability to simplify and structure growth, automation, and CRM systems in a way that feels practical, human, and aligned with real business needs. His knowledge of GoHighLevel is outstanding, but what truly sets him apart is how thoughtfully he applies that knowledge, always with the end user and long-term sustainability in mind.
He is generous with his time, highly professional, and genuinely invested in helping others succeed. Whether you’re building, refining, or scaling your systems, Matthew brings both strategic insight and calm execution. I would highly recommend him to any coach, consultant, or business owner looking to grow with clarity and confidence.
Dr. Ashish Kumar
Executive Coach, Author, Speaker
"Structured, Reliable, & Incredibly Easy To Work With"
"I highly recommend Matthew J. Watts.
Matthew supported The Prosperous Practice with GoHighLevel implementation and improvements, and he was outstanding - not just in the build quality, but in the way he supported our own GHL implementation, but what and how he did the same for all our clients. He’s structured, reliable, and incredibly easy to work with.
What makes Matthew different is that he’s not “just a tech guy". He understands marketing, messaging, and the real-world commercial side of running a business - so the systems he builds actually make sense and get used.
He ran our weekly support coaching calls for clients as well, where his communication and teaching skills were clearly evident. He is patient and can explain even complicated concepts in an easy way for non techies.
If you’re considering Matthew for GHL, CRM, or marketing systems work, you’ll be in very safe hands."
Daniel Wagner
Founder, The Prosperous Practice
Director, Athena Veritas
Your Website Should Be Your Best Salesperson.
Most service business websites look fine. Decent design, reasonable copy, all the right pages. But they don't actually do anything. No enquiries. No leads. Just a digital brochure that cost a few thousand pounds and sits there looking pretty.
That's not a design problem. It's a strategy problem.
I'm Matthew J. Watts. I've spent 25 years in sales, marketing and operations, and the last several years studying exactly what separates a website that generates leads from one that doesn't. The difference almost always comes down to the same handful of things: unclear messaging, a visitor who can't see themselves in the page, and no mechanism to capture anyone who isn't ready to buy today.
Most web designers build for aesthetics. I build for outcomes.
If your score just came back lower than you expected that's actually good news. It means the problem is identifiable and fixable. And you don't need a rebuild to fix it.
So let's talk about it.
Based in Royal Tunbridge Wells, Kent. Working with service based business owners worldwide.
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