The Right Tools Make All The Difference.
I get asked all the time: Which platform should I use for my website? Or email marketing? What's actually worth paying for?
The truth is, there are a handful of tools that I can confidently champion across the board for any service-based business. I’m more than happy to share all of them with you. Every tool on this page one I have open every day, the ones I've tested against the alternatives, and the ones I keep coming back to.
Several of these links are affiliate links, which means I’ll get a commission if you decide to go with these options. But I only recommend tools I personally use, and truly think are the best of the best.
Wordpress Page BUilder
DIVI 5.0
I've been building websites with Divi for over a decade. Version 5.0 is the biggest evolution of the platform yet. Faster, cleaner, and more capable than anything that came before it. If you're building on WordPress and you want a page builder that gives you genuine design control without needing to touch code, this is the one I keep coming back to.
CRM & Marketing Platform: Done For YOu
Uplevel
GHL is the most powerful all-in-one marketing platform I've found, but out of the box it takes time to set up properly. Uplevel solves that. It's GHL, preloaded with funnels and automations built specifically for service businesses, with support from me and people who actually know the platform. Everything I use to capture leads and follow up with prospects runs through GHL. Uplevel is simply the fastest way to get there.
CRM & Marketing Platform: Do It YourSelf
HIgh Level
If you'd rather build your own setup from scratch, GoHighLevel gives you the foundations to do it. Email marketing, lead capture, follow-up sequences, booking, all in one place. No patchwork of tools. It takes more configuration than Uplevel, but the flexibility is still there. This is the platform my whole business runs on.
Playlist
Focus & Flow
I've listened to the same kind of music while working for years. Progressive house, melodic techno, deep electronic beats. Not heavy, not fast, just a consistent groove that keeps the mental engine running.
Keep your focus sharp & your energy steady without breaking concentration. Over 24 hours of curated tracks. Plug in, press play, and get into your flow.
Proof From Real People Building Real Things.
"Absolute Professional, Incredibly Knowledgeable, Highly Recommend"
I highly recommend Matthew J. Watts for anyone looking for an outstanding HighLevel software coach. His deep knowledge of HighLevel is second to none, making complex automations and CRM strategies feel simple and effective. Whether you're just getting started or looking to optimise your setup, Matthew has the skills and insight to take your business to the next level.
An absolute professional, incredibly knowledgeable, and always willing to go the extra mile, I highly recommend him.
Richard Woods
Founder & Business Coach, Million Dollar Sprint
"Strategic Insight & Calm Execution"
"I had the pleasure of working with Matthew J. Watts and was consistently impressed by the depth of his expertise, the quality of his questions, and the clarity he brings to complex systems.
Matthew has an exceptional ability to simplify and structure growth, automation, and CRM systems in a way that feels practical, human, and aligned with real business needs. His knowledge of GoHighLevel is outstanding, but what truly sets him apart is how thoughtfully he applies that knowledge, always with the end user and long-term sustainability in mind.
He is generous with his time, highly professional, and genuinely invested in helping others succeed. Whether you’re building, refining, or scaling your systems, Matthew brings both strategic insight and calm execution. I would highly recommend him to any coach, consultant, or business owner looking to grow with clarity and confidence.
Dr. Ashish Kumar
Executive Coach, Author, Speaker
"Structured, Reliable, & Incredibly Easy To Work With"
"I highly recommend Matthew J. Watts.
Matthew supported The Prosperous Practice with GoHighLevel implementation and improvements, and he was outstanding - not just in the build quality, but in the way he supported our own GHL implementation, but what and how he did the same for all our clients. He’s structured, reliable, and incredibly easy to work with.
What makes Matthew different is that he’s not “just a tech guy". He understands marketing, messaging, and the real-world commercial side of running a business - so the systems he builds actually make sense and get used.
He ran our weekly support coaching calls for clients as well, where his communication and teaching skills were clearly evident. He is patient and can explain even complicated concepts in an easy way for non techies.
If you’re considering Matthew for GHL, CRM, or marketing systems work, you’ll be in very safe hands."
Daniel Wagner
Founder, The Prosperous Practice
Director, Athena Veritas
"Took All The Pain Away"
"Matthew took away the pain of buidling a website and getting all the right funnels and buttons working with ease.
He worked with a patient approach determined to make it all easy for someone like me whose expertise is not SEO systems and funnels, it's coaching and training and not an gohigh expert. I am hoping to continue working with him as and when I need help.
Above all Matthew really understands small businesses and how each is unique and listens to what you need and helps you bring your 'business image' to life 'virtually' as you want it."
Fiona Chapman
Author, Coach & Hypnotherapy Specialist
Based in Royal Tunbridge Wells, Kent. Working with service business owners worldwide.
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